On January 30th, Yves Saint Laurent Beauty will launch a two-part web3 campaign “Black Opium: The Night Is Ours”. The first chapter is an NFT drop comprised of 2014 "YSL Beauty Night Blocks," a tribute to the year of creation of the Black Opium fragrance. The collection features two exclusive block designs, one of which is an ultra-rare edition co-created with the YSL Beauty community. The ambition of this drop: foster user engagement by linking the purchase of a physical product to earning an exclusive digital collectible. In addition to holding value, it establishes an exclusive relationship with the brand.