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UK FCA marketing campaign to warn against crypto investing

Fri 16 Jul 2021 ▪ 10h50 ▪ 2 min read — by Greg Hansen

The United Kingdom’s Financial Conduct Authority (FCA) has announced an £11 million ($15.2 million) digital marketing campaign aimed at educating citizens about the risks involved in crypto investments.

UK watchdog against crypto promotion

Nikhil Rathi, chief executive of the FCA, has voiced his concern over the growing popularity of crypto investments among younger generation. According to him, “more people are seeing investment as entertainment,” which may lead to significant financial losses.

A lot of people aged from 18 to 30 are not fully aware of the risks of crypto investment. They should be “prepared to lose all their money” when investing in a cryptocurrency, says the chief executive of the FCA.

The UK’s Advertising Standards Authority (ASA) has already taken a series of measures to limit or ban crypto ads, and the FCA’s marketing campaign is the next step. The reason for the strict policy is that crypto-related ads are considered “misleading and socially irresponsible” by the government regulator.

Earlier this year The UK ASA forced a crypto exchange platform Luno to take down its “time to buy” Bitcoin (BTC) advertisement as it announced a crackdown on any cryptocurrency-related marketing campaigns.

The crypto warning digital marketing campaign is not the only initiative with a view to get a tighter grip on crypto projects. The FCA is also moving forward with ensuring that UK companies which carry out cryptoasset activities comply with the Anti-Money Laundering (AML) regulations.

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Greg Hansen avatar
Greg Hansen

Belgium native who has a passion for writing. Since 2015 I have understood that the blockchain will radically change our lives, and I absolutely want to share my findings with you!

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.

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