US Landry's partners with NYDIG to introduce a Bitcoin (BTC) reward

Thu 11 Nov 2021 ▪ 20h23 ▪ 3 min read — by Mary Anderson

A US company Landry’s runs more than 500 elite restaurants, including 60 with various awards. The company includes such well-known brands as Landry’s Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, and many others.

This Tuesday, Landry’s announced a unique partnership with New York Digital Investment Group (NYDIG). Landry’s customers will be able to receive cryptocurrency rewards for participating in a special loyalty programme called Landry’s Select Club.

Cashback in Bitcoin points

According to the company’s statement, the partnership will allow its clients to receive special Bitcoin points for any orders in the restaurants of the group. Every 250 points can be converted into $25 (~£18,6), so the customers will be able to return a tenth of the cost of their order.

These points are called “Bitcoin points” for a reason. The reward in dollars in exchange for these points will not be permanent since their value will fluctuate depending on the market value of Bitcoin. At the same time, Landry’s stressed that all Bitcoin points are intended for exchange for rewards from Landry’s Select Club and are not transferable outside of it. This means that it will not be possible to spend the points on any cryptocurrency exchange, even though they are tied to the price of Bitcoin.

Landry’s is actively investing in cryptos

To implement this initiative, Landry’s decided to invest in Bitcoin with the help of its new partner NYDIG. Moreover, the company also noted that it was going to keep part of its reserves in Bitcoin, with the help of NYDIG again, although Landry’s has not provided any details yet.

All these events indicate Landry’s predisposition to digital assets, which was confirmed by Trey Zelaff, the company’s director of digital asset strategy. He also noted that Landry’s will try to launch the new reward programme by next Thanksgiving.

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Mary Anderson avatar
Mary Anderson

I am sure that crypto assets are a new type of economy. We are at the origins of the crypto revolution. Right now, it is worth studying what cryptocurrencies and the blockchain are in order to make the most of this knowledge and these skills in the future.


The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.

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