Crypto exchange FTX has just welcomed NBA legend Stephen Curry to their team. The long-term partnership was announced a day after the athlete asked for crypto and soliciting advice on Twitter.
As a global ambassador, Curry is supposed to receive an equity stake in FTX.com; his foundation, Eat.Learn.Play, will partner with the company for charitable initiatives.
Curry calls FTX “likeminded” when it comes to giving back to the community in meaningful ways. “I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” he said.
FTX CEO Sam Bankman-Fried commented, “After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX. His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly align with FTX’s core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world.”
Curry isn’t the only athlete to join FTX in exchange for being a brand ambassador as the company seeks to become the leader of the crypto industry. NFL legend Tom Brady advised Curry to avoid adding laser eyes on his Twitter profile picture in an apparent reference to his own profile picture that signals support for Bitcoin.
Curry isn’t new to the crypto world. In August, he spent 55 ETH (then worth ~£130,000) on a Bored Ape Yacht Club NFT.
Today’s announcement indicates that Curry was giving the social media version of a pump fake when he asked for crypto advice since the tweet has more than 18,000 replies, including from Bitcoin maxi Michael Saylor.
FTX’s work with athletes has brought a lot of attention to the exchange. Its native token FTX Token (FTT) has just recently reached $70.
Stephen Curry is lending his star power to FTX by signing a deal to be a “global ambassador” for FTX Trading Limited.
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
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