FTX strikes sponsorship with the Major League Baseball (MLB)
Good things come in threes! Following the Miami Heat stadium and the TSM eSports team, Major League Baseball enters a partnership with the FTX exchange.
The first-ever partnership between a professional sports league and a cryptocurrency exchange
The deal is believed to be the first of its kind between a professional sports league and a cryptocurrency exchange. It was established to spur brand awareness for FTX and continued innovation for MLB.
FTX has also entered into an agreement with MLB Players Inc., a subsidiary of the MLB Players Association that manages all of the organisation’s business activities. Therefore, FTX will attain group player rights, which will allow it to use player highlights for content. It is most likely that NFTs will be created on the same principle as NBA Top Shot.
“It’s an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of America’s national pastime. FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball. At FTX, we strive each day to make a positive global impact, and there is no better partner for us to achieve this goal with MLB and its international fan base We look forward to announcing further details of our long-term partnership throughout the remainder of this year”, said FTX CEO and Founder Sam Bankman-Fried.
FTX logo on MLB umpires
FTX is considered to become MLB’s first-ever umpire uniform patch partner. FTX branding will appear on all umpire uniforms starting at the All-Star Game on 13th July. The patches will be featured throughout regular season, postseason, spring training and Jewel Event games.
MLB marketing rights
Under the agreement, FTX gains worldwide marketing rights associated with MLB marks, logos and special events.
The brand will be promoted:
- During nationally televised MLB games,
- On MLB.com, MLB Network, MLB.TV,
- On the league’s social media platforms and other media.
Further details of the partnership are to be announced
“This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a global leader in the early stages of their unbelievable growth. FTX quickly cultivated itself into a worldwide leader in the ever-evolving cryptocurrency industry and continues to build on its already impressive reputation. Our fans have been early adopters in using new technologies to engage with our game. We cannot wait to start collaborating with Sam and the entire FTX team”, said MLB Chief Revenue Officer Noah Garden.
That is the news that leaves no doubt that the FTX empire continues to conquer professional sports. Somebody even offers to buy the NHL, the professional ice hockey league. What sport would you like to see FTX partner with next?
Hello there ! Intéressé par l’univers des cryptos-actifs, je suis passé de simples présentations powerpoints à mes amis à la rédaction d’articles sur internet. L’univers des cryptos est tellement vaste qu’il me permet de lier plusieurs de mes passions alors pourquoi ne pas les partager avec vous ?
“Cryptos toujours pareil ! Boom Boom dans les oreilles !” Satoshi Gesaffelstein