AMC cinema chain to give away 86,000 Spider-Man NFTs

Mon 29 Nov 2021 ▪ 7h00 ▪ 3 min read — by Rudy Bauer

To celebrate the premiere of the new Spider-Man movie, AMC Theatres is offering customers the chance to receive non-fungible tokens featuring the popular superhero. The promotion will be partnered with Sony Pictures.

AMC cinema chain joins the NFT world

According to Neowin, AMC Theatres announced yesterday that they will be giving away around 86,000 Spider-Man NFTs. A unique present will be given to those who purchase a ticket for the brand new Spider-Man: No Way Home in advance. It will premiere on 16th December this year.

Representatives said that the NFT giveaway event was organised jointly with Sony Pictures and AMC Entertainment. This is the first time a cinema chain has ever held such an event. All those who receive the non-exchangeable tokens will be sent instructions to redeem them on 22nd December. The NFTs must be redeemed by 1st March, 2022

Adam Aron, chairman and CEO of AMC Entertainment, commented on the developments. He said that their company had long been called upon to get into the world of NFTs. Not only AMC Theatres customers, but also AMC Entertainment shareholders have been doing so.

A spokesperson for the cinema chain is confident that now is the right time to do so. Firstly, Sony Pictures is ready to partner with the event, and secondly, Spider-Man: No Way Home is one of the most anticipated movies of 2021. Specially for the upcoming event, the talented artists at Cub Studios are creating over 100 unique NFTs featuring the much-loved superhero.

An eco-friendly asset

Addressing those concerned about the crypto industry’s environmental impact, AMC reports that NFTs featuring Spider-Man will be redeemed on a WAX-powered website. This blockchain platform is certified as carbon neutral.

An interesting question is how much such assets will be worth in a few years or decades, given their scarcity and historical significance. They will be the first NFT offered by a major cinema chain.

Perhaps soon such promotions will become commonplace and won’t arouse so much excitement. But now everyone has a great opportunity to get a unique asset that could become very expensive in the future.

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Rudy Bauer

Photographe, Vidéaste, webdesigner et enfin rédacteur pour CoinTribune: l'image, le digital et la blockchain sont mon dada.

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.

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