Thailand is preparing for the annual Miss Universe beauty contest, but this time the contestants will be presented in the NFT format. The event will be held jointly with the Thai crypto exchange Bitkub, part of Bitkub Capital Group Holdings
Bitkub Group positions itself as an exchange that aims to marry “non-tech users” with crypto world by providing them with electronic wallets and giving access to trading with the most popular digital assets.
This year, the exchange decided to provide a blockchain for organising a beauty contest that will become the world’s first beauty pageant to be held in an NFT-format. All Miss Universe Thailand 2021 contestants will have access to the Bitkub Academy, where they will be able to learn crypto 101. Furthermore, the exchange will provide NFT collectables featuring all the participants.
The winner will be allocated digital assets as part of the prize and go to Israel, where she will represent her country at the Miss Universe 2021 contest.
Another novelty regards the crown’s format. It will present a limited NFT from the Morning Moon Village game.
According to BeInCrypto, Miss Universe Thailand 2021 is designed to inspire people who are at their lowest because of the COVID-19 pandemic.
Founder and CEO of Bitkub Capital Group Holdings Co., LTD. Topp Jirayut Srupsrisopa, Founder and Group CEO of Bitkub Capital Group Holdings Co., LTD., commented on the collaboration, saying it “coincides with our strong belief that passion can be a powerful driving force that changes one’s life, as well as the world, for the better, much like how Bitkub Group believes blockchain technology will revolutionise the world. The partnership with Miss Universe Thailand, a prestigious entertainment platform with an accumulation of more than tens of millions of viewers that supports the capabilities and roles of women in society, has proven to be a positive direction for the collaborative effort of creating change in the community, as well as being a voice of the people to ignite hope and inspiration.”
Currently Miss Universe Thailand 2021 beauty contest is taking submissions. Whether this new NFT format will receive a warm welcome or be misunderstood would become clear after the beauty pageant starts.
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