An article published on Sunday, 6th June 2021, claims that six of China’s biggest banks have tasked their employees with recruiting new digital yuan users. To complete the task, employees are allowed to use the most surprising strategies.
For the employees of six of China’s largest banks, the goal is clear: they must recruit between 200 and 300 people a year who will use a digital yuan wallet.
In order to do this, employees have the opportunity to use different techniques, including offering gifts to people who agree to have a digital wallet.
Small gifts, such as card holders, umbrellas, paper towels or even laundry detergent can be offered to new users of these digital wallets which aim to compete with cryptocurrencies in China. The government’s ultimate goal is to control the use of cryptocurrencies as much as possible.
To motivate employees to sell digital wallets, banks have included their sales figures in annual performance reviews. Thus, the process of recruiting new users plays a big part in bank branches’ and employees’ end-of-year bonuses!
Today, Alipay and WeChat payment services hold around 98% of the mobile payment market. The Chinese government wishes to reclaim it, in particular thanks to the digital currency of its central bank.
Recently, the local government in Chengdu, Sichuan Province announced that it will issue 12 million digital yuan (~£1.34 million). 100,000 residents of the province will have the opportunity to win digital yuan through a lottery. The money may be used to pay for public transport fares or bicycle rentals. That’s why the theme of the lottery is “Green Travel — Low Carbon Summer”.
For now, banks are only starting their campaign of recruiting digital wallet users. It will take around a year for us to see if it has been a success.
Curieuse, passionnée par les mots et par les nouvelles technologies, je mets un point d’honneur à surveiller de près toutes les actualités pour vous les partager. Au début, comme vous, je n’y connaissais rien, maintenant, je vous partage de façon claire les dernières technologies sorties et les petites infos qui peuvent vous permettre de mieux comprendre les crypto-monnaies. Multitâche, je peux même vous éclairer sur les qualités des blockchains, vous n’avez pas fini de me lire !
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
|BITCOIN (BTCUSD) ₿||$60,766.97||-2.33%|
|ETHEREUM (ETHUSD) Ξ||$3,976.20||-1.96%|
|IMM. US (REIT)||$2,731.82||0.43%|
Receive the latest and best crypto news directly to your inbox
Receive a free hour of coaching with an expert! Just fill in this form and our expert will contact you within 48 hours.