Crypto travel agency Travala (AVA) teams up with Binance (BNB)
Travala, a flight and hotel booking platform that allows cryptocurrency payments, has announced a partnership with the Binance Smart Chain (BSC). This partnership will open up a new generation of Web 3.0 online travel agencies (OTA). Millions of Binance users will now be able to make bookings directly on Travala.com with their Binance account. It will also unlock full decentralisation for Travala.
A new era for Travala and Binance
Travala was the first travel booking platform to accept cryptocurrencies, and it has just put pen to paper on a partnership with Binance to make its services decentralised.
“Our Binance Chain and Binance Smart Chain systems will empower the Travala.com team to develop the next-generation of blockchain-based travel solutions.”
Changpeng Zhao, CEO of Binance.
Through this partnership, Binance.com is making Travala.com all the more powerful. It will allow millions of users of the world’s top Bitcoin and cryptocurrency exchange to connect directly to the Travala.com platform with their existing Binance account.
A dedicated home page for Binance users was recently launched on Travala.com. Developed for a joint marketing campaign, it has already welcomed many new users: nearly 40,000 Binance users claimed a discount voucher for Travala.com in the first week of the site being live.
In addition, new users have a much more streamlined UX. As they do not need to create a new account. Travala.com is gearing up for a significant increase in new users, especially ones that are looking to pay with cryptocurrencies.
A bright future for Travala
By bringing Travala onto Binance Connect, users can now book amazing holidays with transparency and freedom.
“This partnership with Binance Chain represents another important step for Travala.com and its native token AVA towards aligning travel bookings with the ethos of decentralised technology.”
Juan Otero, CEO of Travala.
Binance is currently one of the fastest growing companies in the cryptocurrency sector, and is a major shareholder and AVA token holder. Its goal is to improve the technology behind Travala by making it more decentralised and scalable. With this new asset, the Travala.com ecosystem is expected to expand extremely rapidly in a compressed period of time. The two platforms will continue to innovate and collaborate through new marketing initiatives in order to make the most of their synergy.
Are we witnessing the beginning of a new era for Travala? Speaking of innovation, will Travala be one of the pioneering companies that opens up the world of cryptocurrencies and decentralised services to the wider public? Only time will tell.
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The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.