NFL and Dapper Labs to launch NFT trading platform

Wed 29 Sep 2021 ▪ 14h03 ▪ 3 min read — by James Taylor

The National Football League (NFL) and Dapper Labs are planning to launch a new digital collectables marketplace for American football fans.

Focus on football

Dapper Labs has developed a hit NBA Top Shot platform, allowing users to exchange basketball NFT cards on the Flow blockchain. The NFL has also expressed the desire to get in the NFT game. Dapper Labs CEO Roham Gharegozlou has announced the hiring of a new director, Lana Schwartzman, who previously worked at Electronic Arts on the latest Madden video game.

This collaboration makes Dapper Labs the NFL Players Association’s second-largest source of digital licensing revenue, behind EA Sports’ Madden video game franchise. According to Sports Business Journal, the new platform is to be launched by the end of 2021 to attract users before the start of the next season in January 2022. How much has been invested in the platform is yet unknown, so is the participation of American clubs.


NBA Top Shot is a Dapper Labs’ NFT project built on the Flow blockchain. Basically, it’s a marketplace of short videos with NBA game highlights sold as unique collectables or non-fungible tokens (NFT).

A common base set costs $9 (around £6) and contains three moments that can be repeated up to a thousand times in other sets. Rare packs are estimated at $22 (around £16), since in addition to seven regular moments they include a rare one, with a circulation of 999 clips or fewer. Legendary sets start at around $230 (around £170) and contain 6 base-set moments, three rare highlights, and a legendary one (limited to only 99 copies). Each of the sets, even the cheapest ones, are limited edition. The “Ultimate” rarity set will also be added in the future.

Dapper Labs is also said to have closed another £185 million funding round. The company’s management stated that the funds will help improve NBA Top Shot and finance other projects to come. The NFL partnership is just another step in this direction.

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James Taylor avatar
James Taylor

Trends are temporary. The blockchain isn’t a trend; it’s the future. I want to help as many people as possible understand it in a simple, clear and interesting way.


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