Crypto: XRP Attracts Nearly $1 Billion After Ripple's Victory Against the SEC
XRP asserts itself in corporate treasuries after Ripple’s victory against the SEC. Between spectacular price increase and massive investments, this crypto attracts institutional giants. Discover why companies now integrate XRP into their global financial strategies.
In brief
- XRP appeals to companies after Ripple’s victory against the SEC, with over $980 million in announced purchases.
- Nature’s Miracle and Vivopower invest respectively $20 million and $121 million to integrate XRP into their crypto treasury.
- Regulatory clarity on XRP paves the way for enhanced institutional adoption and potential XRP ETF launch.
From bitcoin to XRP: the new equation of crypto treasuries
Long focused on bitcoin, the integration movement of cryptos into balance sheets evolves towards a multi-asset approach. The Crypto Market Monitor report by Amina Bank, published on August 8, 2025, describes a shift towards assets combining operational utility and yield potential.
XRP asserts itself today thanks to:
- Its liquidity;
- Its integration into the Ripple payment network;
- Its compatibility with institutional transactions.
Over one year, its price jumped 480%, prompting companies to announce more than $980 million in planned purchases. This trend marks a strategic broadening where crypto becomes an asset management tool rather than just a speculative bet.
Millions bet on XRP: Nature’s Miracle and Vivopower lead the way
Some companies no longer hesitate to publicly display their XRP strategy. Nature’s Miracle Holdings, an American agritech player, plans to allocate up to $20 million in XRP to strengthen its reserves and develop new crypto uses within its ecosystem.
On its side, Vivopower International, listed on Nasdaq, raised $121 million to build an XRP reserve, becoming the first listed company dedicated entirely to this asset. These initiatives express increased confidence in Ripple’s ability to offer fast payment flows and yield prospects adapted to institutional needs.
Ripple vs SEC: a victory that propels institutional adoption of XRP
The dispute started in 2020 between Ripple and the SEC is officially closed, thanks to the commitment of the XRP Army. Both parties withdrew their appeals, leaving intact the decision that XRP is not considered a security when sold on crypto exchange platforms to retail investors.
This regulatory clarification removes a major barrier to institutional adoption and XRP gains ground in corporate treasuries. Market players now consider financial products backed by XRP, such as ETFs, likely to amplify demand. Since the announcement, the token price stabilized around $3.29, supported by renewed confidence and anticipation of new investment flows into this crypto.
With a clarified legal framework and growing adoption by companies, Ripple redefines crypto’s role in institutional finance. It remains to be seen if this momentum will withstand market cycles and confirm XRP as an essential asset in modern treasuries. But one question arises: Is BlackRock ready to launch spot ETFs on XRP?
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The world is evolving and adaptation is the best weapon to survive in this undulating universe. Originally a crypto community manager, I am interested in anything that is directly or indirectly related to blockchain and its derivatives. To share my experience and promote a field that I am passionate about, nothing is better than writing informative and relaxed articles.
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.