Project Crypto: Why Coinbase and Bitget Shout Victory

The SEC launches the “Project Crypto“, a major regulatory reform for digital assets. Coinbase and Bitget, two giants of the sector, welcome a strategic advance that disrupts the market balance. Between legal recognition of ICOs, framework for custody, and technological sovereignty, the initiative is widely supported in the crypto industry. Analysis of a victory perceived as historic by the main Web3 players.

Coinbase and Bitget: The Big Winners of the American Regulatory Shift

The launch of the ” Project Crypto ” validates the position defended for several years by Coinbase and Bitget: the need for a clear, stable, and adapted legal framework to the reality of blockchain technologies. Coinbase, often in open conflict with the SEC under Gary Gensler, is certainly very favorable to the change of approach driven by Paul Atkins.

Bitget, in full development of integrated solutions around trading, auto-custody, and crypto financial services, sees this reform as an opportunity for regulated growth. The two platforms notably welcome: 

• The end of legal uncertainty about ICOs;
• The utility tokens;
• Tokenized assets now recognized by the SEC.

Crypto Regulation: A New Start for Innovation in the United States

This reform redraws the American crypto regulatory landscape. For the first time, decentralized finance projects, exchange platforms, and Web3 developers have a structured framework without sacrificing innovation. Coinbase could benefit from the dropping of legal actions, thus consolidating its institutional legitimacy. Bitget, for its part, develops integrated solutions in auto-custody and crypto financial services, even considering multifunctional application models (super apps) on a global scale.

The recognition of auto-custody and the introduction of a special regime for ICOs thus make possible a massive return of projects on American soil. The crypto industry applauds an SEC now a partner in development, and no longer merely a repressive body. A dynamic that could revive institutional flows and strengthen confidence in native protocols. As Gracy Chen, CEO of Bitget, indicates:

 This regulatory clarity could act as a catalyst for the next phase of cryptocurrency adoption. […] It is entirely conceivable that the global crypto market could reach a valuation of 10 trillion dollars within four years.

Bitcoin, Sovereignty, and Strategy: The Geopolitical Ambitions of ” Project Crypto “

The “ Project Crypto ” is part of a broader strategy: to reposition the United States at the center of digital innovation facing Asian and European advancements. Supported by a 160-page presidential report, the plan aims to:

• Bring back crypto flows;
• Encourage local investments;
• Strengthen American technological sovereignty.

Even bitcoin, long ignored in institutional debates, could now enter the field of strategic reflection.

Seen both as a store of value and a foundation of stability, BTC could benefit from this geopolitical realignment by becoming a recognized pillar of American digital infrastructure. 

By providing legal guarantees through the ” Project Crypto “, the SEC thus creates an environment conducive to secure experimentation. Paul Atkins thus holds his investiture promises: securing the crypto ecosystem without curbing its potential. A dynamic that many countries could seek to emulate.