World Liberty launches a crypto lending platform with its stablecoin USD1

The World Liberty Financial (WLFI) project, associated with Donald Trump, strikes while the iron is hot. In just a few months, this decentralized finance startup has established itself as a bold player in the crypto sphere. Its ambition is clear: to shape a new era of the digital dollar. Each launch seems calculated to captivate the crypto community, balancing promises of innovation and influence strategy. The latest milestone in this ascent? World Liberty Markets, an on-chain lending and borrowing platform built around the stablecoin USD1.

World Liberty Markets: when USD1 becomes the engine of a new crypto ecosystem

The beating heart of World Liberty is USD1, a stablecoin pegged to the US dollar and designed to become a yield pillar. The new platform World Liberty Markets, built on Dolomite’s infrastructure, allows users to lend or borrow crypto assets such as ETH, cbBTC, USDC, or USDT. Initial rates are about 0.83% for borrowing and 0.08% for lending.

The tone is set on WLFI’s official X account (@worldlibertyfi):

World Liberty Markets is now live, designed to give users access to transparent and efficient liquidity markets, provided by @dolomite_io. You can earn yields on assets you deposit or borrow against your wallet, with fast and flexible liquidity. 

This approach captures the attention of the crypto community. The idea is simple but powerful: make a stablecoin a productive asset, not stored but put to work. Ultimately, WLFI plans to integrate tokenized real-world assets (RWA), adding a touch of tangibility to its decentralized ecosystem.

Trump, influence strategy, and quiet expansion in DeFi

Behind USD1, a name intrigues: Donald Trump. The WLFI project, based in Miami, claims its political affiliation by presenting the former president as “Co-Founder Emeritus.” A deliberate marketing move attracting as much curiosity as capital. According to Bloomberg, the stablecoin USD1 is already used on Binance and other partners, and was even used for a $2 billion investment by MGX (Abu Dhabi).

Co-founder Zak Folkman recently told Bloomberg:

With upcoming partnerships in prediction markets, various crypto platforms, and real estate opportunities, the team is working tirelessly to extend USD1’s utility. 

This dynamic reminds us that WLFI is not just a simple crypto project: it is a brand of influence. Through USD1, Trump and his associates aim to offer America an alternative to the Asian dominance of stablecoins. A bold bet combining power, image, and finance. Some see it as a sovereignty project, others as an opportunistic maneuver. But in all cases, the message is clear.

From crypto to regulation: WLFI prepares institutional conquest

WLFI is not limited to the wild DeFi. The company has filed for a national banking charter with the Office of the Comptroller of the Currency (OCC)—a rare gesture in the crypto industry. The goal is clear: to regulate the issuance and custody of USD1 under federal supervision, to attract institutional investors.

This ambition is accompanied by a strategy: mobile app, payment card linked to USD1, and gradual integration of RWAs (Real World Assets). The project aims to build a solid bridge between decentralized finance and regulated frameworks.

On X, WLFI specifies that WLFI holders will be able to influence the protocol’s future by voting on new collaterals and incentive structures—a sign of upcoming participatory governance.

Key landmarks of WLFI and USD1

• Launch of World Liberty Markets: January 2026;
• USD1 capitalization: around $3.4 billion;
• DOLO token (Dolomite): +57% post-launch;
• Rates: 0.83% (borrow) / 0.08% (lend);
• WLFI mobile app expected by end of 2026.

USD1 is no ordinary stablecoin. Its rapid ascent—reaching 7th place worldwide last May—has already captivated the crypto community. Recently, the project’s capitalization surpassed the symbolic threshold of 3 billion dollars, confirming its status as a major player in the stablecoin world.