B Strategy Aims to Become the ‘Berkshire Hathaway’ of BNB with New Treasury Fund

BNB, the native token of the Binance ecosystem, is drawing growing institutional attention. B Strategy, a digital asset investment company, has announced the creation of a $1 billion treasury dedicated to BNB. The initiative will be established through a U.S.-listed company, giving investors regulated market access while directly linking to the token.

B Strategy’s Active Approach to Growing the BNB Ecosystem

B Strategy is launching a treasury that goes beyond simply holding tokens. Rather than acting as a passive investor, the fund is designed to actively drive growth across the BNB ecosystem, with B Strategy positioning itself as the ‘Berkshire Hathaway’ of BNB.

The team behind B Strategy consists of industry veterans, including the co-founders of Metalpha and the former Chief Financial Officer of Bitmain. Their plan involves committing both capital and expertise to support BNB-related projects, which includes:

• Investing in essential technology projects to strengthen the core infrastructure of the BNB ecosystem.
• Providing grants and funding to promising ventures and innovative startups.
• Supporting initiatives that engage and grow the BNB community.

The new treasury has received support from YZi Labs, previously known as Binance Labs. Reports note that B Strategy’s structure follows a similar approach to another BNB-focused treasury developed by 10X Capital, also supported by YZi Labs.

Although the company will be listed in the United States, its strategy leans strongly on connections across the Asia-Pacific region. Those networks are expected to provide trading depth, market intelligence, and wider reach for distribution. The project has already drawn firm backing from influential private investors in Asia, giving it solid regional support at the outset.

Bridging Asian Investors and the U.S. Market

According to the company, one of its goals is to link investors from Asia with opportunities in the U.S. stock market. Interest from Asia has been especially strong, with many investors seeking exposure to U.S.-based vehicles tied to digital assets. B Strategy aims to serve as that connection point, providing structured access to BNB through its listed entity.

Founder Leon Lu, who co-founded Metalpha Technology Holding Limited, highlighted that the strategy is centered on managing BNB as a core holding rather than treating it as a speculative asset.

He pointed out that the BNB ecosystem already processes 12.5 million transactions each day, ranking first in daily transaction activity and second in the number of decentralized applications and projects. 

The listed company will hold and actively manage BNB as a core strategic asset with YZi Labs’ support, pursuing a ‘maximize BNB-per-share’ strategy.

Leon Lu

Institutional Interest in BNB Treasuries

Ella Zhang, head of YZi Labs, noted that recognition of BNB among investors and institutions has been rising, a trend reflected in recent market activity. CEA Industries saw its stock soar by more than 500% after announcing plans for a BNB treasury, while BMB Network attracted overwhelming demand for its $500 million treasury fund, which ended up fully subscribed.

These developments demonstrate a growing trend of companies structuring large-scale funds specifically around BNB. The focus is not only on token appreciation but also on building lasting infrastructure and utility.

Despite rising institutional involvement, BNB’s market price has shown short-term volatility. Data from Coinmarketcap indicates the token has declined by more than 3% in the past 24 hours. Just four days earlier, it had reached an all-time high of $899. Since then, it has pulled back by roughly 5%, with its current trading price recorded at $846.