Beast Industries Acquires Step, Expanding Teen-Focused Fintech

Beast Industries, the company that manages the consumer brands of YouTube star MrBeast, has announced its acquisition of Step, a fintech company focused on helping young individuals develop practical money skills and manage their finances confidently. While the financial terms of the deal were not disclosed, the move aligns with MrBeast’s ongoing mission to make financial education more accessible.

Step Targets Young Consumers with Mobile Banking

Step has built a reputation by providing mobile-based banking solutions tailored to teenagers and young adults, a focus that aligns with MrBeast’s goal of helping young people develop essential money skills. He announced on X that the partnership with Step aims to give millions of young people a stronger financial footing from the start, unlike his own early experiences.

Since its inception, Step has attracted more than 7 million users and raised $491 million across six funding rounds. The company has garnered support from notable investors, including NBA champion Stephen Curry, music and entertainment icons Justin Timberlake and Will Smith, and The Chainsmokers.

Beast Industries Expands Its Role in Financial Services

Jeff Housenbold, CEO of Beast Industries, said in a press release that managing money effectively is a key foundation for stability, but many individuals still lack access to the guidance and resources needed to achieve it. The acquisition, he explained, will allow the company to offer digital tools and resources designed to help people improve their financial skills and plan with greater confidence.

Financial health is fundamental to overall wellbeing, yet too many people lack access to the tools and knowledge they need to build financial security. This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better.

Jeff Housenbold

As part of its broader focus on financial services, companies affiliated with MrBeast filed trademarks in 2025 covering financial and cryptocurrency offerings. While no official plans for a crypto exchange have been announced, the filings point to potential future fintech initiatives that complement Step’s work in providing modern banking solutions and financial tools for teenagers and young adults.

Beast Industries Receives Praise for Promoting Financial Literacy

The acquisition has earned praise from industry leaders. Tom Lee, Chairman of BitMine Immersion Technologies, called the move a logical step as young adults begin navigating financial independence, noting that it provides users with essential tools and guidance to manage money, build credit, and make informed financial decisions. Benjamin Cowen, founder of Into The Cryptoverse, added that introducing financial concepts earlier can save young people from costly real-world mistakes.

Through this partnership, Beast Industries and Step aim to close financial literacy gaps across different life stages. By combining technology, innovative solutions, and charitable initiatives, the companies seek to help individuals and communities build stronger financial foundations.