Bitget Sets Its 2026 Priorities as CEO Gracy Chen Shares H1 Insights

Bitget is placing tokenization, artificial intelligence and broader market access at the center of its strategy for the rest of 2026. In her mid-year address, CEO Gracy Chen described a platform moving beyond the traditional crypto exchange model. Bitget now wants to connect stocks, gold, CFDs and digital assets within one financial environment.

Bitget Responds to a New Type of Investor

Bitget says user behavior changed sharply during the first half of 2026. Around 52% of its users now hold both stocks and crypto, while 35% have exposure to gold or other precious metals. Another 51% use AI-powered tools.

These figures support an earlier Bitget user report showing that traders are no longer focused on one asset class. Interest rates, equity earnings, commodity prices and global liquidity now influence decisions that were once driven mainly by crypto cycles.

Bitget does not want to become what Chen called an “asset supermarket.” The goal is not simply to place more products on the same screen. The company wants to reduce the technical and financial barriers that force users to manage several applications, accounts and funding methods.

Four Priorities Shape the Bitget Strategy

The first priority is capital efficiency. Bitget wants users to move between markets without repeatedly withdrawing funds, converting currencies or transferring capital between separate platforms. A unified balance could make these movements faster.

The second priority involves delivering global assets through a crypto-native interface. This means allowing users familiar with stablecoins and digital wallets to access stocks, gold, foreign exchange products and derivatives without adopting an entirely different trading environment.

Bitget also wants to expand financial access. Tokenized stocks, real-world assets and pre-IPO products can give more investors exposure to markets that were previously limited by geography, account requirements or high entry costs.

The fourth priority is simplicity through artificial intelligence. Instead of monitoring every market manually, users could define their objectives and risk limits. Automated systems would then analyze conditions, identify opportunities and execute strategies within those boundaries.

AI Moves From Analysis to Execution

Bitget says its AI trading ecosystem now serves more than one million users. Its copy-trading products have also crossed the one-million-user mark. This gives the company two large groups interested in automated or assisted decision-making.

Products such as GetClaw and GetAgent illustrate that direction. GetClaw provides market information and trading insights, while GetAgent focuses more directly on strategy building and execution. The platform has also introduced GetAgent Playbook, where users can select and run predefined strategies through natural-language instructions.

The important shift is execution. AI tools are no longer limited to summarizing charts or explaining market news. Bitget wants them to monitor assets, respond to changing conditions and place orders. Its recent AI trading growth suggests that users are already testing this model.

Automation still introduces risk. A poorly designed strategy can produce losses faster when execution becomes automatic. Bitget will need to combine convenience with clear controls for position size, leverage and maximum acceptable loss.

Tokenization Becomes the Main Bridge

Gracy Chen expects tokenization to reshape a meaningful share of global capital markets. Her “10% tokenization vision” assumes that a portion of traditional financial assets will eventually move onto blockchain-based infrastructure.

Bitget already presents Stock+ and Reality as early examples of this transition. These products aim to connect crypto-native capital with stocks, private-market opportunities and real-world assets. Tokenization can reduce minimum investment sizes and make settlement more efficient.

The company’s wider mission is what Chen calls “brokering the unbrokered.” The phrase moves beyond the familiar goal of banking people without bank accounts. Bitget wants to give investors access to financial products that conventional brokers may not offer in their regions.

That ambition will depend on regulation, liquidity and product transparency. Tokenized exposure must clearly explain whether users own an underlying asset, a contractual claim or a synthetic instrument. By combining AI with tokenized equities, Bitget is building a broader financial platform. The second half of 2026 will show whether that model can deliver more than a larger catalogue of assets.