Chase Customers to Get Easier Crypto Access Through Coinbase-JPMorgan Partnership

The distance between conventional banking and digital currency is quickly narrowing—and now, Chase customers are set to benefit directly. A new partnership between JPMorgan Chase and Coinbase aims to simplify access to crypto, making it easier for everyday users to enter the digital asset space. Each company represents a dominant force in its field—JPMorgan in traditional finance and Coinbase in the cryptocurrency industry. Together, they’re rolling out tools that make crypto more convenient, familiar, and rewarding for Chase customers.

Coinbase Adds New Features for JPMorgan’s Chase Customers

Coinbase, on Wednesday, announced that later this year, Chase credit card users will be able to make crypto purchases directly through its platform. This development will allow customers to directly fund their crypto activity through their existing cards, eliminating extra steps previously involved in making crypto purchases.

Building on that, from early 2026, JPMorgan customers will also be able to link their bank accounts directly to the Coinbase wallet, making crypto purchases quicker and easier.

Additionally, Coinbase is launching a new benefit for Chase users that will be available from the beginning of next year. Individuals enrolled in the Chase Ultimate Rewards program will gain the ability to redeem their points for USDC. The exchange wrote;

Beginning in 2026, you’ll be able to redeem Chase Ultimate Rewards Points for USDC. For the first time, points from a major credit card rewards program will be redeemable for crypto rewards. Chase customers will be able to convert their Chase Ultimate Rewards points to USDC on Base in Coinbase.

A Joint Push to Bring Crypto Into Everyday Finance

Coinbase has stated that the initiative is intended to remove long-standing barriers that prevent wider adoption of digital currencies. Through its collaboration with JPMorgan Chase, the exchange hopes to increase entry points for users new to the ecosystem. The plan also includes enhancing user convenience through familiar financial products, allowing more people to explore crypto without steep learning curves.

According to Melissa Feldsher, who leads innovation in payments and lending at JPMorgan Chase, this effort supports the bank’s focus on customer protection while introducing expanded uses for its services. Feldsher explained that integrating rewards with blockchain-based assets fits into the broader strategy of offering more flexible and secure choices to users.

Max Branzburg, who oversees consumer and business product strategy at Coinbase, added,

Together, we are expanding choice and lowering barriers to entry for consumers to participate in the future of financial services onchain.

JPMorgan’s Growing Commitment to Digital Assets

The partnership builds on recent steps by JPMorgan to expand its presence in digital assets. Last month, the bank announced a new stablecoin called JPMD, created for institutional clients. It also plans to engage with other stablecoins to deepen its understanding and strengthen its position in the space.

In addition, the firm is reportedly exploring loan products backed by customer-held crypto assets such as Bitcoin and Ethereum. These lending services could be available as soon as next year. In this model, customers would be able to secure credit without needing to liquidate their crypto holdings.

Back in May, JPMorgan signaled its intention to allow its clients to access BTC through its services. The move was part of a broader trend within the institution to make room for digital assets within its service framework.

Although JPMorgan’s CEO has openly criticized Bitcoin in the past, the company’s recent moves show a growing interest in the sector. By deepening its offerings around crypto, the bank continues to align more closely with the direction of digital finance.