Google Search Volume For Stablecoins Hits An All-time High

Interest in stablecoins is reaching unprecedented heights. While the market capitalization crosses the historic threshold of 270 billion dollars, Google searches are literally exploding. Does this rush towards cryptos pegged to fiat currencies coincide with the adoption of the GENIUS law?

An Unprecedented Enthusiasm Fueled by Regulatory Clarity

Recent data from Google Trends show an unprecedented renewed interest in stablecoins.

The search volume has reached a record level, even surpassing that of May 2022, when the collapse of TerraUSD (UST) and the Luna ecosystem shocked the markets.

But this time, curiosity does not stem from a scandal or a crisis. On the contrary, it reflects a strengthened dynamic of support and renewed confidence.

The adoption of the GENIUS Act on July 18 marks a decisive turning point. This American regulatory framework finally offers a clear roadmap to stablecoin issuers. Searches surged in mid-June, then exploded after the vote on this historic legislation.

“People are waking up to their potential,” comments crypto analyst The DeFi Investor. For him, “Stablecoins are the product that can onboard the first billion people on-chain.”

The trend is confirmed by investment firm Bitwise, which describes a “parabolic” trajectory.

And the numbers back this up: stablecoin capitalization has reached 272 billion dollars, 98% of which are pegged to the US dollar. Tether remains the dominant player with 60% market share, but this dominance is now being challenged.

Indeed, a new generation of competitors is emerging. USDS, issued by Sky, saw its supply jump by nearly 25% to nearly 5 billion dollars, while Ethena’s USDe experienced a similar increase, bringing its capitalization to 7.21 billion dollars.

This meteoric growth illustrates a market transformation: it no longer settles for a Tether/USDC duopoly but is evolving towards fragmentation driven by innovation, regulation… and increasingly institutional adoption.

Stablecoins Are Becoming Institutionalized

Nassar Al Achkar, CoinW’s strategy director, identifies stablecoins as a “hedge against crypto volatility.”

This analysis reflects a profound change in institutional perception. Large companies no longer see stablecoins as tech gimmicks but as legitimate financial instruments.

Institutional interest is soaring. In one year, the number of Fortune 500 companies exploring stablecoins has tripled. Among SMEs, over 80% of those already familiar with crypto want to integrate them into their operations.

This shift reflects rapid maturation: stablecoins are moving out of laboratories and onto balance sheets.

Their success is based on concrete advantages: instant cross-border payments, reduced fees, elimination of banking intermediaries. In 2024, they processed 27.6 trillion dollars in transactions, surpassing the combined volume of Visa and Mastercard.

Wall Street is not staying on the sidelines. Anchorage Digital, the only federally chartered crypto bank in the USA, recently launched USDtb in partnership with Ethena Labs.

WisdomTree is deploying USDW to support tokenized assets. Bank of America, JPMorgan, and Citi are exploring their own initiatives. This institutional wave confirms one thing: stablecoins are becoming a pillar of the financial system.