Jiuzi Holdings Launches Bold $1B Crypto Strategy

Facing a tense economic context and persistently high rates, some companies are revising their cash management strategies. The latest is the Chinese company Jiuzi Holdings. Listed on Nasdaq but little known to the general public, the Chinese company has just authorized an investment of up to 1 billion dollars in cryptocurrencies. This is an unexpected shift for an actor outside Web3, who is now betting on Bitcoin.

A regulated and unprecedented crypto policy for Jiuzi Holdings

On September 24, Jiuzi Holdings, a Chinese company specialized in charging stations for electric vehicles, has formalized a major strategic shift, while Michael Saylor predicts a strong Bitcoin rebound.

Its board of directors approved a new investment policy in crypto assets, called “Crypto Asset Investment Policy,” allowing allocation of up to 1 billion dollars of treasury funds to the purchase of cryptos.

“The board has approved the authorization to invest up to one billion dollars in cryptocurrencies under a structured risk management framework,” the company said in a statement published Wednesday. This massive initiative is based on a strict governance framework.

JUST IN: 🇨🇳 Chinese publically traded Jiuzi Holdings approves up to $1 billion investment in #Bitcoin and crypto.

Nothing stops this train 🚀 pic.twitter.com/0S2GxTNeaj

— Bitcoin Magazine (@BitcoinMagazine) September 24, 2025

Here are the main measures announced by Jiuzi Holdings :

• A strict cap : the total allocation cannot exceed 1 billion dollars, even if it will be progressive ;

• An initial focus on Bitcoin : purchases will first focus on Bitcoin and a few other major cryptos. Any further diversification will require specific board approval ;

• No self-custody of assets : cryptos will be stored via leading third-party security providers ;

• Enhanced oversight : a “Crypto Asset Risk Committee”, led by CFO Huijie Gao, has been established to oversee these operations ;

• Regulatory transparency : transactions and policy developments will be declared to the SEC under U.S. regulatory compliance.

This strategic decision coincides with the appointment, one day earlier, of Doug Buerger as Chief Operating Officer. Presented as a veteran of blockchain and artificial intelligence, he will be responsible for executing this policy and steering the company’s crypto treasury strategy.

The joint announcement of these two initiatives shows a clear alignment between operational management and the board regarding the intent to position Jiuzi Holdings in a long-term approach towards cryptos.

A bold strategy for a modest-sized company

Beyond the policy itself, it is the company’s positioning that attracts attention. Jiuzi Holdings, whose main activity is operating electric vehicle charging stations in second-tier Chinese cities, is not one of the global tech giants.

Yet, with a 1 billion dollar envelope potentially dedicated to cryptos, the company aligns in value with initiatives led by groups like Tesla or Strategy, even though its market capitalization remains much lower.

In an official statement, Doug Buerger emphasized the defensive and long-term nature of the approach : “we are not engaging in speculation or short-term trading, we consider cryptos as long-term stores of value to hedge against macroeconomic uncertainties.”

This approach differs significantly from that adopted by other players. Where some companies have used Bitcoin as a conviction asset, or even as a central strategic instrument, Jiuzi seems to bet on a more balanced and institutional approach, integrating cryptos within a cash diversification logic.

Moreover, the explicit refusal of self-custody shows a will to comply with best risk management practices, relying on external providers recognized for the safekeeping of these assets. On the stock market, the announcement had an immediate effect. The JZXN stock soared by more than 40 % in pre-market, a sign of a positive reception by investors.

This decision could have notable repercussions. On one hand, it opens the way for other mid-sized companies still hesitating to cross the crypto threshold. On the other hand, it could prompt regulators to monitor crypto-related cash flows more closely, especially in China where the regulatory framework remains unclear despite official discussions for the approval of yuan-backed stablecoins. We will now have to watch the first reports to the SEC to evaluate the concrete implementation of this strategy, and whether other companies will follow Jiuzi Holdings’ lead in the coming months.