Payment in crypto: PayPal unveils its new innovative solution

The speed at which PayPal integrates crypto into its ecosystem is impressive. After launching its stablecoin PYUSD, the company now deploys PayPal Links. This new feature allows sending money via a simple shared link, and soon, cryptos such as Bitcoin or Ethereum. Step by step, PayPal is approaching its goal: connecting traditional payments, stablecoins, and digital assets on a global, universal, and easy-to-access platform.

PayPal Links: a bridge between messaging and payments

PayPal, which revolutionized cross-border transfers with its crypto, has unveiled a new feature. It is a device that transforms P2P into an ultra-smooth experience: PayPal Links. Specifically, the user generates a unique link, valid for ten days, which they share by SMS, email or DM. The recipient can pay or request an amount in seconds, with no complexity.

On X, PayPal summarized the announcement as follows: “Send and receive money as easily as a message: just share a unique link by SMS, DM, or email. Available now in the United States, and soon in other markets“.

The figures confirm the strategic interest. P2P volume increased by 10% in the second quarter of 2025, while Venmo recorded its best growth in three years. With this new tool, PayPal is not just seeking simplicity: it also aims to acquire new customers and expand its ecosystem.

Crypto at the heart of PayPal’s strategy

The second step is clear: integrate cryptos into this new P2P flow. Users will soon be able to send Bitcoin, Ethereum, and the house stablecoin PYUSD directly via PayPal and Venmo. Transactions will be compatible with a growing number of wallets like MetaMask or Coinbase.

During the official announcement, Diego Scotti, General Manager of the Consumer Group, stated:

Whether you send an SMS, a message, or an email, now your money follows your conversations. Combined with PayPal World, it’s an unbeatable value proposition, appearing where people connect and making payment to your loved ones totally simple, no matter where or which app they use. 

Another advantage: transfers between friends or relatives via PayPal and Venmo will remain exempt from the 1099-K tax form. A detail far from trivial, as it ensures “personal payments remain personal.” For the crypto industry, where taxation remains a barrier, this argument may be appealing.

A global offensive towards the crypto ecosystem

PayPal thinks big. After a US launch, PayPal Links will expand to the UK, Italy, and other markets by the end of the month. The goal: connect its network to billions of wallets via the PayPal World platform.

The company is no stranger to innovation. In July 2025, it had already launched Pay with Crypto, a solution accepting over 100 cryptos and allowing instant conversion to stablecoins or fiat with fees reduced to 0.99%, representing a 90% saving compared to international bank cards.

Some key figures:

• $1.3 billion: capitalization of PYUSD, 11th largest stablecoin worldwide as of September 2025;
• 2026: Venmo usable in-store and online internationally;
• 25 years that PayPal has been revolutionizing digital payments;
• 200 markets covered worldwide by its services.

By betting on crypto, PayPal is not only seeking innovation: it is preparing a global offensive where simplicity, diversity, and interoperability become its main weapons.

PayPal multiplies initiatives to establish its footprint in crypto. From the PYUSD stablecoin to P2P integration, including instant conversion, the company covers the full spectrum. Its ambitions go even further: it is also exploring mining and dreams of greening bitcoin, proof that the future of payment and energy are now linked.