While financial giants tread cautiously in the realm of cryptocurrencies, Paris Saint-Germain creates a surprise by incorporating bitcoin into its cash reserves. This bold choice goes beyond a mere branding operation. It marks a turning point in the way cryptocurrencies are perceived outside the financial sector. By positioning itself as a pioneer in the professional sports world, PSG illustrates the gradual extension of bitcoin into unexpected spheres and confirms its increasing foothold in institutional strategies.
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