The Gemini crypto exchange cuts its international operations and focuses on prediction markets

The world of cryptocurrencies is evolving at a lightning speed. Industry players must constantly reinvent themselves to remain competitive and avoid being overwhelmed by changes. Faced with a constantly changing environment, knowing how to adapt and seize strategic opportunities becomes essential. Recently, Gemini made the bold decision to focus on new markets after reducing its international operations. A reorientation that could well redefine its future in the crypto industry.

Gemini reduces its international footprint

The American crypto exchange Gemini recently announced its withdrawal from European, Australian and British markets, while focusing on the development of its domestic market. This decision reflects a desire to reduce costs and simplify its operations. According to the company, foreign markets did not generate enough demand to justify the costs associated with their management.

At the same time, Gemini emphasizes prediction markets, a niche that is gaining increasing importance in the crypto ecosystem.

Gemini co-founder Cameron Winklevoss highlighted in a statement:

The emergence of prediction markets has begun to radically transform marketplaces, including ours. As a result, our mission, as well as how we conduct it, is evolving and we want to share how this is redefining our business.

This reorganization allows Gemini to focus its resources on markets with higher growth potential while reducing operational risks.

The impact of this decision is felt in a context where crypto exchanges face increasingly strict regulation, especially in Europe. Gemini chose to refocus on the United States, a market with immense potential, where it is easier to navigate thanks to more stable regulation and strong investor demand.

Crypto and prediction markets: a bet on the future for Gemini

Gemini now focuses on prediction markets, a rapidly growing area in the crypto industry. After launching its Gemini Predictions platform in December 2025, the company recorded strong demand, with over 10,000 users and a transaction volume reaching $24 million.

The prediction market, especially for major events like elections, has become fertile ground for cryptocurrency investors. The rise of this sector was particularly marked during the 2024 U.S. presidential elections, with a 565% explosion in transaction volume.

Gemini co-founder Tyler Winklevoss added:

Our thesis is that prediction markets will be as large, if not larger, than current financial markets. They offer a profound and limitless opportunity to leverage the wisdom of crowds and the power of markets to provide unique insights into the future.

This area offers a unique opportunity to capitalize on the power of information collected through transactions. By betting on this evolution, Gemini aims to become a key player in this emerging sector.

Key figures for Gemini:

• 10,000 users already registered on Gemini Predictions;
• Transaction volume of $24 million since launch;
• 565.4% increase in transaction volume in Q3 2024;
• 25% reduction in payroll for cost optimization.

Despite a difficult period for crypto, Gemini seems to have found a strategic path forward. This shift towards prediction markets could well be the key to its future success, provided it capitalizes on the growing enthusiasm. Additionally, a recent SEC decision, dropping the lawsuits against Gemini Earn, marks an important victory for the company.