Trump Media Continues Its $2.3 Billion Bitcoin Plan Despite A Massive Stock Buyback

In the race for the largest bitcoin treasury, giants like MicroStrategy and BlackRock seem, so far, to be leading the way. But beware, as other players, even the less expected ones, are gaining momentum and accelerating their own strategies. Trump Media, the company associated with the Trump family, is now part of these challengers. After announcing a $2.3 billion investment plan in bitcoin, the company is not hesitating to hit the gas by launching a $400 million share buyback operation.

An ambitious plan: Trump Media bets on Bitcoin for its treasury

When we talk about Trump Media, we often think of a company linked to family interests and media and financial projects like Truth.Fi. But today, it is embarking on a very different adventure: that of bitcoin. The company has announced its intention to invest $2.3 billion in bitcoin. This project is part of a broader strategy aimed at securing a significant portion of crypto to diversify its revenue.

The company, supported by players like Crypto.com and Anchorage Digital, plans to acquire a portion of bitcoin on its balance sheet, in a maneuver similar to MicroStrategy, which has heavily invested in this cryptocurrency.

But Trump Media does not stop there. Alongside this ambitious initiative, it has also launched a $400 million share buyback. According to Devin Nunes, CEO of Trump Media:

We have the flexibility to take actions like this, which support a solid return for our shareholders.

This share buyback aims to strengthen the company’s market valuation while consolidating its image as a stable financial player, even in a volatile crypto environment.

The political and regulatory context: a strategy under close watch

Trump Media’s initiative is not only a financial move. It also fits into a political framework where Donald Trump pursues his goal of embedding cryptocurrencies into American economic strategies. Through an executive order, Trump proposed creating a strategic bitcoin reserve for the United States, a project meant to strengthen the U.S.’s position in the global crypto competition.

But this move is not without setbacks. Trump Media faces growing legislative resistance, notably from some senators who accuse Trump of exploiting his power to favor companies close to him. The SEC (Securities and Exchange Commission), which oversees financial markets, is also on high alert regarding bitcoin ETF projects.

Cryptocurrency regulation in the United States is becoming increasingly strict, and the Trump family finds itself at the heart of this political tug-of-war.

Key figures of Trump Media’s Bitcoin strategy:

• $2.3 billion to invest in bitcoin to secure a significant portion of the cryptocurrency;
• $1.5 billion raised through the issuance of shares to finance this project;
• 75% of the fund allocated to bitcoin, and 25% to ether;
• $400 million for a share buyback aimed at supporting the stock value;
• Crypto.com and Anchorage Digital as partners for bitcoin custody.

In an environment where regulations are tightening, these figures do not go unnoticed, especially when U.S. lawmakers worry about how cryptocurrencies could be used by political figures for private gains. Trump Media’s project thus stands at the crossroads between financial innovation and political tensions.

At the end of May, Financial Times journalists were called “stupid writers” by Trump Media when they revealed the existence of a $3 billion bitcoin plan. A few weeks later, what was a “pure invention” became reality with the launch of the $2.3 billion project.