Why Companies Are Still Betting On Bitcoin

While bitcoin has been oscillating without a real direction for months, several publicly traded companies continue to massively increase their reserves. This gap between price stagnation and the enthusiasm of institutional players intrigues the markets. Far from a simple treasury choice, this strategy reflects deliberate bets on bitcoin’s future as a strategic asset. Thus, the latest data confirm a persistent accumulation dynamic, revealing silent but structured confidence within the crypto economy, even amid prolonged uncertainty.

Public companies accelerate their Bitcoin purchases

While Strategy ignores red flags and continues stacking more bitcoin, updated data on BitcoinTreasuries.net reveal a clear trend: several publicly traded companies continue their BTC purchases, regardless of its price movement.

This is notably the case for American Bitcoin Corporation, which now holds 5,843 BTC, with notable profitability. According to data, its BTC yield per share reaches 54.53 %, a figure illustrating the performance offered to its shareholders.

Other companies like Hyperscale Data and SRx Health have also communicated about their acquisitions, signaling a sustained accumulation dynamic within the DAT (Digital Asset Treasuries) ecosystem.

The case of Strategy remains central. Indeed, the company led by Michael Saylor has reinforced its long-term strategy with several consecutive purchases over recent weeks. These transactions amount to :

• On January 5, the company bought 1,283 BTC for about 116 million dollars, according to a filing with the SEC ;
• About a week later, it acquired 13,627 BTC valued at 1.25 billion dollars, its largest operation since July ;
• It then purchased an additional 22,305 BTC, for an amount close to 2.13 billion dollars ;
• Finally, a last purchase of 2,932 BTC was made for approximately 264 million dollars.

In total, Strategy now holds 712,647 BTC. The company presents these operations as a strategic management choice aligned with its convictions about bitcoin as a “digital asset reserve”. These moves confirm a segment of the institutional market’s desire to heavily expose itself to the asset, even without clear bullish momentum.

The DAT model between consolidation, risks and questioning

Beyond accumulation, several recent signals remind that the model of companies holding massive bitcoin in treasury remains unstable.

The status of DATs in major stock indices has notably triggered a heated debate. Thus, MSCI, a leading index provider, considered changing its inclusion criteria, sparking concerns about a possible exclusion of companies highly exposed to crypto.

Ultimately, these companies will not be removed, but must meet specific criteria to remain. This decision highlights how precarious and subject to reevaluation the positioning of DATs within the stock market environment remains.

Meanwhile, industry players express doubts about the model’s long-term viability. Some executives of publicly traded companies no longer rule out selling part of their BTC to finance operations or pay dividends to shareholders. Michael Saylor himself acknowledged that Strategy might explore the possibility of selling bitcoins to meet treasury needs or generate returns. Such statements introduce a major strategic shift, questioning the often intangible nature attributed to Bitcoin reserves.

Despite the uncertainty surrounding the BTC price, some publicly traded companies continue their accumulation strategy. Between long-term conviction and financial pressure, the DAT model settles into a fragile balance, closely watched by the markets.