2026 World Cup: Kraken Offers Up to 1 Bitcoin

The World Cup is in full swing, we’re already in the thick of the knockout stages, and Kraken has decided to add its touch. The first official crypto partner in the history of the tournament, the exchange is launching the contest “Here We Go! Sweepstakes” to ride the excitement of the moment. The principle is so simple it’s almost funny: you trade as usual, and each dollar brings you closer to a draw where 1 full Bitcoin is at stake. More than 100 winners in total, an additional $60,000 in BTC to be distributed. The window? Until July 20, the day before the final.

👉 Activate the “Here We Go!” contest and try to win up to 1 BTC on Kraken — until July 20.

How to win up to 1 Bitcoin with “Here We Go!”

Let’s start with the concrete. The mechanism is brutally simple: every dollar traded on Kraken grants you one entry into the draw. That’s it. No complicated tier, no score to reach. You buy, you sell, you convert cryptos, and your entries accumulate. The ceiling is set at one million per user, plenty to go around.

 At closing, winners are drawn from all valid entries, and prizes are credited directly to the Kraken account within 14 days.

What makes this operation nice is the scale of the rewards. We’re not talking about just one lucky person: 106 winners in total. The big prize is 1 full Bitcoin. Alongside, a shower of awards ranging from $100 to several hundred dollars in BTC, for an extra $60,000 distributed. In other words, real chances to walk away with something, not just a lost lottery ticket from the start.

One detail not to miss, though. For your trades to count, you must first register for the contest via the Offers page of the Kraken app, or the Promotions page on Kraken Pro. And not all trades are eligible: exchanges between stablecoins, fiat/stablecoin conversions, as well as Bundles, stocks, xStocks, Margin, Futures, and Derivatives are excluded. 

In short, it’s classic spot trading and instant trades that count. Good news for purists: there is also a free way to enter, once per person, via Sweeppea. No purchase necessary.

Kraken and football: a bet beyond just a contest

This contest doesn’t come out of nowhere. It’s part of a much bigger move: on June 9, FIFA made Kraken the very first crypto exchange officially associated with a World Cup. Unprecedented. And not just any edition: 2026 is the largest in history, with 48 teams for the first time, 104 matches spread between the United States, Canada, and Mexico, from June 11 to July 19. An estimated cumulative audience of six billion people. Hard to dream of a better showcase for crypto.

The timing of the contest is therefore no coincidence. It ends on July 20, just after the final, to build hype throughout the decisive stages. And the enthusiasm is very real: since kickoff, fan tokens like the Argentine $ARG or Portuguese $POR have seen their volumes explode, Chiliz’s CHZ surged about 28% at the start of the tournament, and prediction markets linked to the competition have exceeded $2 billion in volume. 

Crypto and football, apparently a match made in heaven

For Kraken, it’s also an opportunity to remind of its roots. The platform has operated uninterrupted since 2011, claims over 10 million clients in more than 190 countries, and offers access to over 600 cryptocurrencies. 

It has never been hacked in nearly fifteen years, publishes every quarter an independently verified Proof of Reserves, and now ticks all regulatory boxes in Europe with its MiCA, MiFID, and EMI approvals, a key point at a time when July 1 removes non-compliant exchanges from the market.

So, should you open an account just to try to win a Bitcoin? Of course not, a contest remains a contest, with its share of chance. What matters is trading on a solid platform, and the prize is just the cherry on top. The question remains who, among the 106 drawn, will walk away with the big prize while Les Bleus, or another nation, might lift the trophy. One thing is certain: between the field and the wallet, summer 2026 will feel like a big party. And for once, everyone can play.

Create your Kraken account here and activate the “Here We Go!” contest before July 20.