A Crypto Exchange Signs an Ambitious Partnership with a Premier League Club

On 26 Aug 2025, BYDFi, a Singapore-based crypto exchange, sealed a multi-year partnership with Newcastle United, a flagship Premier League club. More than a publicity move, this alliance between football and blockchain marks a strategic push into the global market. In a competitive sector, BYDFi is betting on the media power of sport to position itself as a central player in crypto. It is a strong signal sent to the industry and perhaps a turning point in the battle between exchanges.

BYDFi steps into the big leagues with Newcastle United

While Tether is advancing its ambitions to take over the Italian club Juventus, the Singaporean crypto exchange BYDFi officially announced a multi-year partnership with the English Premier League club Newcastle United, aiming to strengthen its presence on the global stage.

The announcement was accompanied by strong statements from both entities. A BYDFi representative said: “This partnership with Newcastle United represents a new era for our company, and marks our commitment to offering an accessible, intuitive and transparent platform on a global scale.”

On the club’s side, Peter Silverstone, Chief Commercial Officer, stated:

We are delighted to welcome BYDFi to the Newcastle United family. Together, we share values of authenticity, perseverance and ambition.

This partnership is part of a visibility and global expansion strategy for BYDFi, with several clearly identified objectives:

• Increase BYDFi’s brand awareness by associating with an English football institution followed by millions of fans worldwide;
• Strengthen its presence in key markets — notably Europe, Asia and Latin America — where football acts as a cultural vector for technological adoption;
• Use the Premier League’s media platform as a lever to reach new audiences beyond the traditional crypto community;
• Reinforce the exchange’s credibility among an international audience by linking its image to a respected club experiencing strong sporting momentum;
• Create a bridge between two powerful worlds, sport and blockchain, capitalising on shared values of discipline, growth and performance.

BYDFi, founded in 2020 in Singapore, is now active in more than 190 countries. This partnership could be a turning point in its brand strategy, with the ambition of becoming a major figure in the crypto sector while democratising access to its services for a broader, non-expert audience.

A platform with global ambitions built on regulation and user experience

Beyond branding, BYDFi is betting on regulatory compliance and user experience to stand out in a highly competitive market.

BYDFi’s Proof of Reserves (PoR): Over 1:1 reserves backed by periodic public reports; Protection Fund: 800 BTC Protection Fund (as of September 2025) to further safeguard user assets.

BYDFi’s offering also reflects its ambition to appeal to a wide range of profiles, from beginners to experienced investors. 

With more than 500 cryptos available, the platform provides advanced features such as copy trading, grid trading and algorithmic strategies via customised bots.

This diversity is paired with an interface designed for simplicity, aiming to broaden adoption. In this sense, BYDFi positions itself as a hybrid player, seeking to combine cutting-edge technology with accessibility, as summarised in their communication: “an intuitive platform for all users, regardless of their level of experience.”

A symbol of financial decentralisation, Bitcoin remains the market’s benchmark, a driver of adoption and confidence for millions of investors. Its indirect presence in the offerings of platforms like BYDFi confirms its central role in the evolution of crypto-related use cases.

By aligning itself with a strong brand such as Newcastle United while consolidating its regulatory and technical foundations, BYDFi adopts a controlled growth strategy. The challenge now will be to convert this sports exposure into real user traction while maintaining trust in a still fragile sector.

This partnership could indeed mark a turning point in the way crypto exchanges establish themselves internationally, favouring structural rather than ephemeral alliances. Furthermore, the club could also invest in Bitcoin like Real Bedford FC, a lower-division English team.