Bitcoin Hits Historic Highs but Loses Retail Investors

Bitcoin may keep breaking records in 2025, but public enthusiasm is dangerously waning. Between falling Google searches and a drop in market sentiment, warning signs are multiplying. Have retail investors definitively turned their backs on the queen of cryptos?

The public no longer follows the rise of Bitcoin

Bitcoin faces a troubling paradox in 2025. While its price regularly breaks new all-time highs, retail investors are massively deserting the market. 

CryptoQuant’s data reveals a sharp contraction in spot demand. The pace hits 111,000 BTC over 30 days, a level never seen since last April.

This signals a shift to bearish conditions, warn CryptoQuant analysts in their weekly report. This evolution sharply contrasts with past habits. 

Traditionally, retail investors entered the market during euphoric phases, driven by the FOMO effect. Today, even records are no longer enough to attract the crowds.

Google Trends figures confirm this worrying disengagement. Interest in the term “Bitcoin” fell to 19 last week, a “bear market” score according to trader Mister Crypto. This weakness coincides with the flash crash the previous Friday, which clearly cooled the enthusiasm of novice investors.

The Coinbase app perfectly illustrates this decline. Ranked 3rd in the US App Store in January, it now lingers at the 29th position. The peak of demand dates back to November 2024, when the app jumped from 55th to 3rd place in less than a month. Since then, it has been a continuous slide.

Fear settles in long-term on the crypto market

The general sentiment of the crypto market is going through a dark period. The crypto fear and greed index collapsed to 24 last Thursday, a dizzying drop of 47 points in a few days. The level was still at 71 the previous Friday, in the “greed” zone.

This brutal deterioration recalls the darkest hours of the sector. The index matches the levels observed in April 2025, when bitcoin hit a low at $74,000. More worryingly, it now reflects scores recorded during the bear markets of 2018 and 2022.

Friday’s massive sell-off caused more than $20 billion in liquidations on centralized platforms. This earthquake deeply shook investor confidence. Axel Adler Jr., an analyst at CryptoQuant, notes that the Bitcoin Unified Santiment index is in an “extremely bearish zone.” It combines three components: the fear and greed index, CoinGecko votes, and a one-year normalization. Currently, sentiment is in an extremely bearish zone, similar to tension points observed in 2024 and April 2025, explains the analyst. This suggests that investors are on the defensive, that participation is low and risk appetite is low despite relatively stable BTC prices around cycle highs. 

However, a glimmer of hope remains. The Coinbase Premium index has stayed positive during recent turbulence. This signal shows a certain resilience of the market in the short term and suggests that institutional investors maintain their confidence. 

Moreover, 172 companies now hold 1.02 million bitcoins, proof that professional adoption continues to grow despite retail caution.