Crypto: Elon Musk Wants to Pay X Creators in Stablecoins

X is considering a new way to pay its creators. Elon Musk”s platform is discussing the use of stablecoins, including Circle”s USDC, to distribute the revenues generated by their content. No official launch yet. Discussions come as X abandons its old revenue sharing program to deploy a new one.

Crypto Gets Even Closer to X

Elon Musk has been working for several years to transform X into a financial platform. Its service X Money has already started its rollout in the United States, without officially integrating cryptocurrencies yet.

Stablecoins could change this. X is in talks with payment players to determine how these assets could be used to pay creators” revenues. Circle”s USDC is among the options mentioned.

Discussions are ongoing. X has not yet announced any definitive partner, timeline, or chosen stablecoin. The idea comes as the platform is completely changing its payment system. The old Revenue Sharing is gradually disappearing in favor of the Original Content Rewards Program.

The new program targets creators who publish original ideas, analysis, reporting or commentary. They could soon receive their money in crypto.

Stablecoins Solve an Old Problem

X pays creators in several countries. Sending money at this scale requires managing banks, local currencies, delays and fees related to international payments.

Stablecoins offer another path. A USDC can circulate on the blockchain without waiting for banking hours. The recipient can then keep it, transfer it or convert it into their local currency.

Tech giants are already eyeing this track. In 2025, Apple, Google and X explored the use of stablecoins in their payment systems. Musk also knows the system through another company. SpaceX already uses stablecoins for certain cross-border payments related to Starlink, especially in markets where banking infrastructure complicates fund movement.

X could therefore reuse a mechanism already tested in its own group. The platform also hired Benji Taylor in March. This former head of design for Base at Coinbase now works on products for X, xAI and SpaceX. His background notably includes wallets and decentralized finance. The rapprochement is no longer theoretical.

X Is Still Searching for Its Creator Model

The change goes beyond the choice of payment method. X has been looking for several years for a stable formula to compensate those producing content on the platform. The first program notably relied on advertising revenue generated around posts.

The new system aims to directly reward content quality more. Stablecoins would come at the end of this chain. For a creator based outside the United States, receiving a dollar-backed asset can also simplify payment. Western Union already follows this logic with Stablecard, its service allowing to receive and spend stablecoins in several dozen markets.

X nevertheless has a different advantage: its audience. The platform can bring publication, audience, payment and compensation together in one place. Several answers are still missing. It is unknown which countries could access crypto payments, how conversions would work, and if X Money will directly host these stablecoins. For now, X is discussing. But Elon Musk is getting closer to his old project once again: making the app more than just a social network. And this time, crypto could finally enter payments.