Figma Joins Corporate Bitcoin Wave with $70 Million ETF Investment

The shift from traditional finance to digital assets continues to gain momentum, with Bitcoin leading the way. No longer limited to crypto-native firms, mainstream companies are joining in. The latest is Figma, the design software firm, which recently disclosed a nearly $70 million investment in Bitcoin.

IPO Filing Reveals Figma’s Planned Bitcoin Investment Strategy

This move came to light through Figma’s initial public offering (IPO) filing, which revealed the company’s exposure to Bitcoin via the Bitwise Bitcoin ETF. The filing shows that Figma holds over $69.5 million in the fund, listing it among its marketable securities. 

Rather than holding Bitcoin directly, Figma has opted for a regulated investment vehicle that mirrors the cryptocurrency’s price, signalling a cautious but deliberate entry into the digital asset space.

Figma’s entry into Bitcoin investment was a planned move. In early March 2025, the board approved a $55 million investment in the Bitwise Bitcoin ETF. This step was part of the company’s broader strategy, now revealed in its IPO filing. They stated:

On March 3, 2024, the Board of Directors approved an investment of $55.0 million into a Bitcoin exchange-traded fund (“ETF”) investment fund operated by Bitwise, Inc. The investment is classified as an equity security within marketable securities for the periods presented.

Shortly after, on May 8, the board again approved the purchase of $30 million in USDC. The purpose of the USDC purchase, according to the filing, is to convert it into Bitcoin at a later time.

Subsequently, the Company purchased 30.0 million USD COIN (USDC), a stablecoin, for $1 per USDC totaling $30.0 million. The Company intends to re-invest its stablecoin holdings into Bitcoin at a later date.

Figma

Following a Growing Corporate Trend

Figma’s entry into Bitcoin investment reflects a larger shift among mainstream companies. Digital assets are gaining traction, and more firms now treat Bitcoin as a strategic reserve rather than a speculative asset.

According to data from BitcoinTreasuries, here’s how companies are building and holding Bitcoin on their balance sheets:

• Strategy holds the largest corporate stash—597,325 BTC—as part of its treasury strategy.
• MARA Holdings, a major Bitcoin mining firm, has accumulated 49,940 BTC as of its latest public report.
• Metaplanet, based in Japan, added 1,005 BTC in late June, bringing its total to 13,350 BTC, worth ¥191.3 billion.
• Tesla, led by Elon Musk, holds 11,509 BTC as part of its corporate balance sheet.

These firms are not just testing the waters—they’re making large-scale commitments. With Figma now part of the mix, the list of mainstream companies integrating Bitcoin into their financial models continues to grow.

Bitcoin’s price has also been on the rise. At the time of the filing, the cryptocurrency was trading at over $107,000, with a 3% increase in the last 24 hours. 

Broader Implications for the Market

Teo Mercer, a digital asset analyst, noted the importance of Figma’s move, emphasising that a mainstream technology brand like Figma adding Bitcoin to its financial records shows how adoption is unfolding—not loudly, but at a high level within the tech industry.

This quiet shift among established companies supports a broader view shared by Michael Saylor, co-founder of Strategy. He recently argued that corporate players are critical to Bitcoin adoption, noting that their investments carry far more weight than individual participation. While individuals typically buy in small amounts, companies can allocate tens or even hundreds of millions, making a greater impact on market dynamics.