Saylor Prepares New Bitcoin Purchase as Strategy Holdings Top $71 Billion

The co-founder of Strategy announced a new BTC acquisition, further strengthening the company’s colossal reserves, now valued at over 71 billion dollars. This unprecedented treasury management model, based on methodical accumulation of bitcoin, intrigues as much as it fascinates. How far is Saylor willing to go?

Saylor anticipates a new Bitcoin purchase

Yesterday, Michael Saylor officially confirmed that a new bitcoin acquisition is underway. This announcement follows the major operation on July 14, when Strategy acquired 4,225 BTC for 472.5 million dollars.

This latest purchase brings the company’s total reserves to 601,550 BTC, representing a market value that now exceeds 71.4 billion dollars.

These figures illustrate the scale of Saylor’s strategy. By controlling 3% of the total bitcoin supply, Strategy holds an unprecedented market position that directly influences supply and demand mechanisms.

This methodical accumulation has generated 28.5 billion dollars in unrealized gains, equivalent to a 66.5% return on the total investment.

Since 2020, Strategy has been perfecting its financing method. The ATM (At-The-Market) program allows the company to raise capital by gradually selling its shares on the markets.

This approach ensures a constant supply of liquidity without creating pressure on the stock price, thus fueling the bitcoin acquisition machine led by Saylor.

The announcement of this new purchase comes in a particularly favorable market context. Bitcoin recently set new all-time highs, driven by a bullish momentum that has propelled the entire crypto market beyond 4,000 billion dollars in capitalization for the first time in its history.

The Strategy effect, a catalyst for institutional adoption

Strategy’s entry into the Nasdaq 100 in December 2024 marked a decisive turning point in the institutionalization of bitcoin. Joining this emblematic index grants the company official recognition that opens the door to traditional capital, especially those constrained by strict investment rules.

This advancement represents much more than a symbol. It offers asset managers regulated access to the crypto universe without going through products such as ETFs or direct bitcoin holding — often prohibited by management mandates.

The Vanguard case perfectly illustrates this. Long opposed to any direct exposure to bitcoin, the management giant now holds 20 million Strategy shares, representing nearly 8% of the capital.

This strategic shift reflects a broader trend: large managers now prefer to go through publicly traded companies heavily exposed to bitcoin to bypass regulatory barriers in their portfolios.

Macro-economist Lyn Alden summarizes this logic well: Some funds are only allowed to buy stocks. They cannot invest in ETFs, commodities, or bonds.

In this context, Strategy becomes an essential relay for the thousands of billions of dollars of institutional capital seeking bitcoin exposure.

Interest in Strategy is also reflected on the stock market. Its stock has gained 21.52% over the last month, bringing its market capitalization to 118 billion dollars. This performance accompanies the general rally of the crypto market, marked by new all-time highs for bitcoin.