Alex Mashinsky, the long-revered — then reviled — face of Celsius, is back in the spotlight, but this time not for his rhetoric on financial freedom. The former CEO appears as the accused, denouncing a U.S. justice system that he finds too harsh. While the Department of Justice is seeking a 20-year sentence, the 59-year-old cries out against the excess: for him, this punishment would amount to a "death sentence in prison."