X Partners With Coinbase, Kraken and 3 More Platforms to Streamline Trading

X accelerates its rapprochement with trading. The social network partners with Coinbase, Kraken, Gemini, Interactive Brokers and Moomoo to allow users easier access to trading platforms from the Cashtags displayed in posts. A new step that brings market discussions closer to order execution.

Cashtags that now lead to crypto trading

Cashtags have allowed for several months to check the price of a stock or a cryptocurrency directly on X. In April, the social network had already begun to offer charts, market data and posts associated with certain tickers on iPhone in the United States and Canada.

The new “Trade” button adds an additional step. After clicking on a Cashtag, the user can view the chart then choose the trading option. They are then sent to the selected partner’s site or app to place their order.

The assets concerned cover both traditional finance and the crypto market. Partners include Interactive Brokers and Moomoo for financial markets, as well as Coinbase, Kraken and Gemini for cryptos.

The interest for X is quite obvious: a discussion on bitcoin, a stock or an ETF can now lead much faster to a trading platform. The social network thus seeks to reduce the distance between discovering an asset and the user taking action.

X wants to bring information and execution closer

This evolution reinforces X’s role in the circulation of financial information. The platform is already widely used to follow market movements, company announcements and traders’ reactions in real time.

With these trading links, a viral post can therefore directly attract attention to an asset, then direct the user to a broker or exchange. For partner platforms, this also represents a new way to reach an audience already interested in the markets.

This proximity between information and trading can however encourage rushed decisions, especially when markets move quickly. X does not become a broker however: its role remains that of a gateway between financial conversations and platforms able to execute orders.

With Cashtags and the “Trade” button, Elon Musk’s network thus continues to bring market discussions closer to their execution. Deployment could still evolve as X expands its program to more users and partners.