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2026 World Cup: FIFA Gear Up For Competition With Unique NFT Collection

Wed 13 Dec 2023 ▪ 3 min of reading ▪ by Luc Jose A.
Getting informed ▪ Non-Fungible Token (NFT)

The International Federation of Association Football (FIFA) is actively preparing for the 2026 World Cup set to take place in about 3 years. The governing body of world football is planning to launch a collection of Non-fungible tokens (NFTs) that will grant the first 100 users access to the final match.

An NFT on a soccer pitch

A Limited Edition NFT Collection to be Launched by FIFA

FIFA, the world football governing body, is set to launch this week a limited edition NFT collection. This is a unique offer, giving the first 100 users the chance to secure tickets to the FIFA World Cup 2026 final.

“For the first time, 100 digital collectibles will be made available… and will include the rarest collectibles that offer the possibility of getting tickets to the FIFA World Cup 2026 final,” FIFA stated in a press release.

The same statement also notes that these exclusive digital assets will be available on the Polygon blockchain, marking a shift from Algorand, their original issuance platform. Additionally, 900 other NFTs will be issued on Polygon and will be accessible via the OpenSea crypto platform. To recall, FIFA had initially launched what it called “FIFA+ Collect”. An initiative presented as allowing football enthusiasts worldwide to own unique and affordable digital collectibles.

FIFA announces an NFT collection, offering first buyers a chance to attend the 2026 World Cup final

FIFA Banking on Fan Community Engagement

Indeed, FIFA’s choice of the Polygon blockchain is no coincidence. This one is particularly popular in Web 3.0 gaming projects. It aligns with the institution’s strategy regarding future launches of digital collectibles.

While the FIFA Club World Cup 2023 is starting in Saudi Arabia, the release of these NFTs adds a unique level of engagement for fans. This release comes in a bearish context for the NFT market.

Despite the recent upticks in NFT trading volumes, they have yet to reach the peaks of the previous bull market cycle in crypto. Nonetheless, big brands like FIFA continue to explore their potential.

These companies believe in the possibilities these crypto assets offer to satisfy their fan base. But also to use it for monetization purposes, through initiatives based on the collection of digital assets. Some experts believe that this trend should allow the NFT market to recover in 2024.

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Luc Jose A. avatar
Luc Jose A.

Diplômé de Sciences Po Toulouse et titulaire d'une certification consultant blockchain délivrée par Alyra, j'ai rejoint l'aventure Cointribune en 2019. Convaincu du potentiel de la blockchain pour transformer de nombreux secteurs de l'économie, j'ai pris l'engagement de sensibiliser et d'informer le grand public sur cet écosystème en constante évolution. Mon objectif est de permettre à chacun de mieux comprendre la blockchain et de saisir les opportunités qu'elle offre. Je m'efforce chaque jour de fournir une analyse objective de l'actualité, de décrypter les tendances du marché, de relayer les dernières innovations technologiques et de mettre en perspective les enjeux économiques et sociétaux de cette révolution en marche.

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.