Altcoin Searches Hit Highest Level Since 2021
The dominant narrative of the crypto market remains centered on bitcoin and its ETFs, but marginal signals outline another trajectory. Indeed, Google searches for the term “altcoin” have just reached an unprecedented peak since 2021, a sign that attention is shifting. At the time, DeFi and NFTs attracted capital. Today, the dynamic seems to be reconstituting, more diffuse, but fueled by concrete indicators. A new cycle could then open.
In brief
- Google searches for the term “altcoin” have reached their highest level since 2021, signaling renewed public interest.
- An unprecedented wave of 31 altcoin ETF applications was filed in the United States during the first half of 2025, marking an institutional shift.
- Several companies, including Metaplanet, Upexi, and DeFi Development Corp., are diversifying their treasuries with altcoins such as ETH, SOL, and LINK.
- This dual institutional and corporate movement places altcoins at the heart of post-Bitcoin crypto strategies.
The altcoin ETF offensive: an institutional turning point
The rise of altcoins on the financial scene has materialized by the flight of capital from bitcoin to Ethereum and by a wave of filings with the Securities and Exchange Commission (SEC).
In the first half of this year, no fewer than 31 ETF applications focused on altcoins were submitted in the United States.
Among the most notable initiatives, Canary Capital proposed in March a spot ETF backed by SUI, a first in this segment. Shortly after, Cboe BZX requested authorization to list this fund, while Nasdaq filed the necessary documents for 21Shares’ version, thus triggering the official review process.
ETF analysts see this move as a major milestone for the institutional adoption of altcoins. Here are the main facts to remember :
- 31 altcoin ETF applications recorded in the United States in the first six months of the year ;
- Canary Capital intends to launch a spot ETF on the SUI token, with an application supported by Cboe BZX ;
- Nasdaq has also initiated an official procedure for 21Shares, on a similar product ;
- Other projects like Dogecoin (DOGE), Cardano (ADA), Polkadot (DOT), Hedera (HBAR) or Avalanche (AVAX) have probabilities of approval up to 90 % ;
- According to Eric Balchunas and James Seyffart (Bloomberg Intelligence), the chances of approval for ETFs on Solana (SOL), XRP, and Litecoin (LTC) are estimated at 95 %.
This regulatory supply surge suggests that altcoins are no longer seen as mere niche assets, but as viable financial products, likely to be included in institutional investors’ portfolios within a legal and structured framework.
Crypto treasuries: the discreet rise of altcoins as reserve assets
Beyond the financial markets, it is in company balance sheets’ backstage that altcoins now establish themselves as strategic assets. Several companies have evolved their treasury to include alternative assets, particularly Ethereum, Solana and Chainlink.
Metaplanet, BitMine and SharpLink Gaming now collectively hold several billion dollars in ETH, part of these amounts being staked to generate passive yield.
The enthusiasm goes beyond Ethereum. Thus, DeFi Development Corp holds nearly one million SOL, valued at around 200 million dollars, while Upexi doubled its position in July, reaching 2 million SOL, mostly staked as well.
This diversification towards high-yield assets reflects an evolution in treasury management logics in the crypto universe. Staking now appears no longer as a simple technical mechanism, but as a true financial profitability lever.
Other initiatives, like Chainlink Reserve, launched on August 7, go even further. The program transforms payments and usage fees into LINK tokens, which are then injected into the ecosystem to ensure its long-term sustainability. An innovative approach that illustrates the willingness of some entities to consolidate the economic foundations of their network.
The expansion of treasuries to stable or high-potential altcoins like Ethereum could signal a structural turning point in the use of these cryptos. Far from being limited to speculative trading instruments, they become tools for strategic allocation, bearing yield, technological sovereignty, and sometimes even governance. Ultimately, this dynamic could strengthen their legitimacy, including with regulators, and encourage increased adoption in sectors still reluctant today.
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Diplômé de Sciences Po Toulouse et titulaire d'une certification consultant blockchain délivrée par Alyra, j'ai rejoint l'aventure Cointribune en 2019. Convaincu du potentiel de la blockchain pour transformer de nombreux secteurs de l'économie, j'ai pris l'engagement de sensibiliser et d'informer le grand public sur cet écosystème en constante évolution. Mon objectif est de permettre à chacun de mieux comprendre la blockchain et de saisir les opportunités qu'elle offre. Je m'efforce chaque jour de fournir une analyse objective de l'actualité, de décrypter les tendances du marché, de relayer les dernières innovations technologiques et de mettre en perspective les enjeux économiques et sociétaux de cette révolution en marche.
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.