APAC Leads as Crypto Adoption Grows Across Multiple Regions

Cryptocurrency is spreading rapidly across the globe, with adoption increasing in many regions at once. A recent report from Chainalysis highlights the pace of this growth and identifies the countries and areas driving the expansion.

Rising Crypto Activity in Asia-Pacific

According to Chainalysis, the Asia-Pacific region (APAC) emerged as the fastest-growing market for on-chain crypto activity in the year ending June 2025. The total value received in the region surged 69%, a sharp rise compared with just 27% growth the previous year. 

Transaction volumes climbed from $1.4 trillion to $2.36 trillion, with India, Pakistan, and Vietnam standing out as the most active markets driving this expansion.

Growth Beyond Asia-Pacific

Other regions also experienced notable growth. Latin America reported a 63% rise in crypto adoption, improving on the 53% growth seen the year prior. Sub-Saharan Africa posted a 52% increase, with activity largely driven by remittances and everyday payments.

The Middle East and North Africa (MENA) grew at a slower pace, registering a 33% increase. Despite the more modest rate, total transaction volume in MENA still surpassed half a trillion dollars. This shows that cryptocurrencies are gaining traction even in markets with steadier growth.

North America recorded more than $2.2 trillion in total crypto activity. Chainalysis noted that this growth was supported by renewed institutional participation, following last year’s approval of spot Bitcoin and Ethereum ETFs, which provided more structured opportunities for large investors to engage with the market. Europe also maintained strong activity, receiving more than $2.6 trillion in transactions.

At the same time, individual adoption differs widely across regions. Cointribune reported that only 14% of Americans currently hold or use cryptocurrency, indicating that there is still considerable room for consumer growth in the United States.

Crypto Sees Broad-Based Growth Across Regions

Chainalysis emphasised that the recent surge in adoption is broad-based. The blockchain platform explained that “crypto adoption is broad-based rather than isolated – benefiting mature markets with clearer rules and institutional rails, as well as emerging markets where remittances, dollar access via stablecoins, and mobile-first finance continue to accelerate adoption. In other words, crypto adoption is truly global.”

Supporting this global perspective, CoinGecko reports that the total cryptocurrency market capitalization now stands at $4.01 trillion. Bitcoin accounts for more than 56% and Ethereum makes up 12.5%, giving the two leading cryptocurrencies nearly 70% dominance in the market. Short-term price changes have been modest, with Bitcoin rising about 1% over the past 24 hours and Ethereum slipping roughly 0.8%.