Coinbase Adds Trump-Backed World Liberty USD1 Stablecoin

Stablecoins are drawing fresh momentum in the United States as clearer oversight takes hold. World Liberty Financial, a DeFi project supported by President Donald Trump, has added its USD1 stablecoin to Coinbase. The listing places the token alongside other widely traded digital assets on one of the most used crypto platforms.

USD1 Goes Live on Coinbase

Coinbase announced on X on Thursday that World Liberty Financial USD, USD1, is live on its platform, including the iOS and Android apps. The company says customers can buy, sell, convert, send, receive, or hold the asset within its ecosystem. 

The exchange stated that it will add support for USD1 on the Ethereum network as an ERC-20 token and cautioned users not to send it through other networks, as doing so could result in permanent loss of funds.

Before the full rollout, Coinbase put USD1 on its public asset roadmap to signal an upcoming addition. Eric Trump, a co-founder of World Liberty Financial, reshared that roadmap note and indicated that further updates for the project were on the way. 

This launch follows the stablecoin’s earlier listing on Binance on May 22. Being supported by both Binance and Coinbase broadens the stablecoin’s reach, offering more trading pairs and deeper liquidity. 

With greater access across two leading platforms, USD1 becomes easier to trade and integrate into the broader digital economy.

USD1 Supply Increase and Engagement Program

On Wednesday, World Liberty Financial confirmed the creation of an additional $205 million worth of USD1 for its treasury, bringing the stablecoin’s total circulation to around $2.4 billion.

The increase was largely driven by MGX, which executed a $2 billion transaction involving USD1 through Binance. That large deployment accounted for most of the recent jump in supply.

Alongside the expansion, World Liberty Financial announced a rewards initiative on August 7. The program is designed to encourage adoption by offering incentives to users who engage with USD1 across different channels. 

These include trading the token on affiliated exchanges, maintaining balances in wallets, staking to earn yield, and using it within approved decentralized finance platforms. Interaction through the WLFI mobile application is also included in the rewards system.

Stablecoin Expansion Amid Updated U.S. Guidelines

The listing of USD1 arrives as stablecoins gain wider use in the United States, supported by new rules such as the GENIUS Act, which provides a framework for how these tokens can be issued and traded. 

With that framework in place, both traditional finance firms and crypto-native businesses are moving quickly to establish their own offerings and integrations built around regulated stablecoin rails.

As part of that broader shift, MetaMask announced on August 21 its native stablecoin, MetaMask USD (mUSD). The introduction reinforces the push by infrastructure providers to participate in the expanding stablecoin category under the updated U.S. rules. It also illustrates how wallets and platforms are aligning products with the clearer policy environment to meet anticipated demand.

Political Scrutiny and Regulatory Progress

The connection between World Liberty and Donald Trump has drawn political attention. A few Republican lawmakers noted that his involvement in crypto projects—including World Liberty and his TRUMP meme coin on Solana—has complicated efforts to pass certain digital-asset legislation.

Despite these complications, the current administration has advanced legislation that clarifies how stablecoins can operate in the United States. These laws provide a framework that supports projects like USD1 and offers greater legal certainty for market participants, helping stabilize the environment for digital-asset ventures.