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JPMorgan Launches New Crypto Service That Could Change The Market

Thu 05 Jun 2025 ▪ 4 min read ▪ by Luc Jose A.
Getting informed Invest

JPMorgan, long reluctant about cryptos, marks a major turning point in the banking sector. The American bank announces the integration of Bitcoin ETFs as loan collateral, a decisive step towards the adoption of these assets. As regulation takes shape and institutional investor interest grows, this development could redefine the relationship between traditional finance and blockchain. This change heralds a new era for financial products, placing cryptos at the heart of mainstream banking services.

An elegant banker from JPMorgan in a dark gray suit, smiling with a confident expression, holding a crypto wallet in his hands. The wallet clearly displays a large sum of money in crypto.

In Brief

  • The bank now allows its clients to use their cryptos as collateral for loans.
  • The integration of cryptos into clients’ financial assets will influence their borrowing capacity, marking a break with JPMorgan’s previous policy.
  • The bank plans to expand its services in trading and wealth management, while allowing clients to purchase Bitcoin without custody services.
  • This gradual opening by JPMorgan marks a turning point for traditional finance, which could see increasing hybridization with blockchain and cryptos.

A Decisive Advance : Crypto as Loan Collateral

After signing its first crypto transaction on a public blockchain, JPMorgan has taken a new step in its crypto approach by announcing that it will now allow its clients to use their assets as collateral for certain crypto ETFs, starting with the very popular BlackRock iShares Bitcoin Trust (IBIT).

This decision marks a fundamental shift in the bank’s strategy. Until now, the possibility of using cryptos as collateral was only authorized on an individual basis, but the financial institution now seems more confident in integrating these assets into its range of services.

Here are the main points to remember from this development :

  • JPMorgan clients will be able to use their crypto assets as collateral to borrow against products such as Bitcoin ETFs, notably the BlackRock iShares Bitcoin Trust ;
  • Cryptos will now be taken into account when calculating the liquid assets of clients in wealth management. This change will directly influence the credit capacity granted to the bank’s clients ;
  • Until now, this option was only available on a case-by-case basis. The new system will allow more systematic management of these digital assets ;
  • This initiative echoes the growing openness of U.S. regulations to cryptos, allowing JPMorgan to integrate these services on a significant scale.

A Measured but Promising Expansion Strategy

Beyond the purely financial aspect, this JPMorgan initiative is also part of a broader plan aiming to expand its crypto services in areas such as trading and wealth management.

Although the announcement echoes an improvement in regulation in the United States, it also involves a certain calculated risk-taking by the bank.

Indeed, Jamie Dimon, JPMorgan’s CEO, known for his very critical stance towards bitcoin, stated that the bank would not provide custody of cryptos, but that it would allow its clients to buy BTC directly. This highlights a willingness to adopt certain crypto industry practices without fully immersing in them.

This American bank does not only serve its own clients. It also positions itself as a strategic player for other companies in the crypto sector.

In May, Circle, the stablecoin issuer, called on JPMorgan to assist with its initial public offering (IPO) process, a further sign of the bank’s growing influence in the crypto ecosystem. With these new initiatives, JPMorgan seeks to play a central role in the financial infrastructure of the future, although its approach remains cautious and measured.

This gradual opening by JPMorgan towards cryptos, as evidenced by the decision to allow its clients to buy bitcoin, undoubtedly marks a major turning point for traditional finance. While the bank is not ready to become a key player in managing these assets, its role as a facilitator, particularly through crypto ETFs, could prove essential in the future. For the crypto sector, the challenge now lies in adapting to a new hybrid standard where traditional finance and blockchain meet, but without one dominating the other.

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Luc Jose A. avatar
Luc Jose A.

Diplômé de Sciences Po Toulouse et titulaire d'une certification consultant blockchain délivrée par Alyra, j'ai rejoint l'aventure Cointribune en 2019. Convaincu du potentiel de la blockchain pour transformer de nombreux secteurs de l'économie, j'ai pris l'engagement de sensibiliser et d'informer le grand public sur cet écosystème en constante évolution. Mon objectif est de permettre à chacun de mieux comprendre la blockchain et de saisir les opportunités qu'elle offre. Je m'efforce chaque jour de fournir une analyse objective de l'actualité, de décrypter les tendances du marché, de relayer les dernières innovations technologiques et de mettre en perspective les enjeux économiques et sociétaux de cette révolution en marche.

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.