The crypto universe has just experienced a new earthquake. Pump.fun, a platform known for its express rises of ephemeral tokens, today accuses internal actors of having manipulated its ecosystem. A revelation that sheds stark light on the structural flaws of a sector that is nonetheless accustomed to turbulence. Far from the usual denunciations of external fraud, it is the heart of the system that seems to have trembled here. How could a platform boasting transparency become the stage for such a scenario? And what does this episode reveal about the urgency to reinvent the rules of the game?