Google Finance Integrates AI and Prediction Market Data for Smarter Insights

The ball is rolling at Google as it takes another leap toward making market analysis smarter. The company is refining its Google Finance platform with artificial intelligence to deliver deeper research and clearer financial insights. The update is designed to help users navigate complex data more easily while tracking evolving market trends. It also incorporates information from Polymarket and Kalshi, two leading prediction market platforms, giving users a window into what traders expect for upcoming events.

AI-Driven Insights Meet Prediction Markets

On Thursday, Google announced it is integrating market data from Kalshi and Polymarket directly in Google’s search results, extending the platform with AI-powered enhancements. The rollout will begin with Google Labs users before expanding to a wider audience in the coming weeks. 

The integration lets users ask questions about future market events directly in the search interface, providing real-time probabilities and tracking how expectations shift over time, while drawing on the collective insights of platform participants.

This feature builds on Google Finance’s wider AI upgrades, which introduce Deep Search and tools for monitoring live earnings. Combined, these enhancements offer users and market watchers a more engaging and insightful experience.

Expansion and NHL Licensing

At the same time, prediction markets are gaining traction, attracting both significant funding and interest from major platforms. In October, Kalshi raised over $300 million in a funding round, bringing its valuation to $5 billion. Around the same time, Polymarket received a $2 billion strategic investment, lifting its post-money valuation to $9 billion. 

Amid this activity, Polymarket, founded in 2020, runs as a decentralized prediction platform on the Polygon blockchain, while Kalshi, established in 2018, operates under U.S. regulatory oversight, offering users a marketplace to trade contracts based on real-world event outcomes.

Both platforms recently became the first officially licensed prediction markets for the National Hockey League (NHL), granting them the right to use official NHL assets within their platforms and products.

Integrating Prediction Markets Across Platforms

Google’s integration follows a growing trend of embedding prediction-market features into mainstream apps. MetaMask announced last month that it plans to incorporate Polymarket, supporting its broader goal of moving beyond a simple crypto wallet into a platform that provides wider access to financial services.

Robinhood has taken a similar approach. In March, Robinhood added a prediction market feature to its app, operating through KalshiEX LLC, and rolled it out to users across the U.S. By August, it expanded the offering to include pro and college football prediction markets within the app.