Although Bitcoin is shaking up the markets and gradually establishing itself as a pillar of modern finance, it remains curiously discreet in the columns of major traditional media. In the second quarter of 2025, while crypto reached a new historical peak, its media presence was revealed to be meager. This absence is all the more striking as it does not reflect either the intensity of its adoption or the economic upheavals it brings about. The latest report from the Perception firm presents a clear observation: Bitcoin is unsettling, and some prefer not to talk about it!