Elon Musk Plans to Turn X Into a Full-Fledged Investment Platform

Elon Musk continues his transformation of X into a multifunctional super app, modeled on Asian examples. This week, Linda Yaccarino, CEO of the platform, announced the upcoming introduction of integrated trading and investment services. Such a major strategic shift could redefine everyday financial uses while bringing X closer to Musk’s long-held ambition: becoming a total ecosystem combining social network, payment, and financial services at the heart of a rapidly evolving digital landscape.

X Money: The Fintech Turn Becomes Clearer

While Elon Musk had already confirmed an unprecedented upheaval with the imminent launch of X Money, Linda Yaccarino, CEO of X, announced a major step in the platform’s transformation during a panel at the Cannes Lions festival: “Soon, you will be able to manage your entire financial life on the platform”, she stated.

According to her, X will soon allow users to make investments and financial transactions directly from the app. This announcement confirms Musk’s ambition to make X a Western super app similar to WeChat.

Several features are already under development or integrated into the platform, supported by strategic partnerships. Here are the key points to note:

• The creation of “X Money”, a digital wallet solution launching in early 2025;
• A partnership with Visa aimed at supporting peer-to-peer (P2P) payments;
• Declared objectives: enable value storage, payments to creators, purchase of paid content (PPV), and transfers between users;
• A strategic positioning: X envisions itself as a centralized financial hub, going far beyond its original social DNA;
• A conceptual proximity to WeChat, explicitly referenced by Yaccarino to illustrate the all-in-one platform vision.

This refocus of X on financial uses marks an important turning point in the platform’s evolution. After changing its name, expanding its business model, and exploring new monetization channels, X is now taking a step forward by establishing itself as an emerging social fintech.

A Logical Extension… Towards Cryptos?

During her remarks, Linda Yaccarino makes no reference to cryptocurrencies. However, Elon Musk’s past in this field seriously invites consideration of their future integration within X.

The entrepreneur is famously linked to the crypto universe, notably through his public support of Dogecoin, and by the fact that his company Tesla currently holds 11,500 bitcoins, valued at about 1.2 billion dollars. This proximity fuels the idea that the financial services planned on X could, sooner or later, include these assets.

At this stage, no official confirmation has been made. However, weak signals are numerous. The structure of X Money, combined with the “all-in-one” orientation championed by Musk, leaves the door open for future crypto support. Especially since the crypto ecosystem is still seeking a credible bridge between social networks and payment services, a niche that X could potentially fill.

If this direction is confirmed, it could reposition X as a hybrid player at the interface between fintech and crypto, capable of competing with apps like Robinhood or Revolut. At the same time, this could raise regulatory questions, notably regarding the management of financial data, anti-money laundering efforts, or compatibility with banking licensing regimes. In any case, this initiative, X’s crypto vision and its ambitions for instant payments, places X at the center of debates on the future of integrated financial applications and could have a lasting impact on the strategies of other digital giants.