For years, Strategy embodied a simple conviction: buy bitcoin, again and again. Michael Saylor's company has just broken with this principle. In a document filed Monday, August 10, 2026, with the SEC, it announced having sold 1,690 bitcoins for a net proceeds of $108.6 million, to reorganize part of its debt. This unprecedented turnaround for the world’s largest institutional bitcoin holder reignites the debate on the role of BTC in the financial management of large companies.