Fri 11 Oct 2024 ▪
5 min read
▪
by
Luc Jose A.
The trade war unfolding between the European Union and China is taking an unexpected turn. As the first sanctions hit strategic sectors such as electric vehicles and spirits, a new player enters the turmoil: European luxury. This economic stronghold, which symbolizes both creativity and prosperity in Europe, now finds itself at the center of speculations about potential Chinese retaliation. But behind this apparent storm, a more subtle equilibrium is taking shape. Experts, aware of the colossal economic stakes for China itself, are questioning: Will Beijing really take the risk of stifling one of the engines of its domestic consumption? In this article, we will first analyze the immediate consequences of this crisis on the financial markets of European luxury. Then, we will delve into the long-term perspectives and scenarios that could shape the relations between these two economic giants.